Measurement Of

Client: Measurement Of offers intuitive tools for converting everyday measurements, providing a fresh perspective on familiar concepts. They introduce users with a relatable real-life reference to different sizes and portions so that users can up their guesstimate game easily. Catering to a curious middle-aged demographic, they aim to make learning and discovery a part of daily life.

Industry: Calculators and conversion tools for everyday measures.

Key Focus

User acclamation for simplicity and utility.

Our goal was to create a compelling website that was not overwhelming including strong conversion techniques without sacrificing simplicity. It had to be optimized for all devices as well.

We needed a balance that would captivate our users' curiosity without deterring their experience, said the developer.

Our marketing team, on the other hand, faced the challenge of putting the site on Google’s first page. As the site was completely new, we had no domain authority to make our lives easy with ranking.

We chose a light blue color palette for a cheery appearance after conducting extensive user testing. The UI/UX of the website was designed with precision and clarity to make even the most advanced features easily accessible.

 Our design philosophy was clear – make it simple, make it engaging, stated the design lead.

For SEO, our marketing team went all in on optimization, both technical and on-page. In case of content creation, we also emphasized on search engine optimization. We encouraged blog posting to rank better and faster.

Visit project at: Measurement Of site

The end product was a user-friendly website. Feedback highlighted the conversion tools' ease of use and practicality, indicating our success in correctly interpreting the demands of the target audience.

As the site was well received by the audience, many articles started ranking on the top 10 on Google SERPS with a few winning the top spot. 

Our website is more than just a utility; it's a gateway to a fresh perspective on the world of daily conversions and references, - MO team