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Having a strong online presence is very important for the success of any startup today. And one of the best ways is by building a landing page that grabs attention. But for that, you need to know the essential parts of a landing page for startups. So here I am exploring these elements with examples to make your life a little easy. Let's dive in.
Startup landing pages are web pages made to promote a new business or product. They're different from other pages in several ways.
Unlike sprawling websites with many pages, a landing page keeps things simple, usually concentrating on just one key thing, like showcasing a new product, app or service.
These pages are all about getting visitors to take action. They're designed to be persuasive, with a clear CTA that guides visitors to sign up, request a demo, or make a purchase.
Every component on the page is carefully designed to encourage conversions. In terms of content, startup landing pages are minimalistic. Visually, the startup pages are captivating.
Two main types of Startup landing pages are lead-generation pages and Click-through pages. Read more about landing pages.
Whether for eCommerce, B2B, or SaaS, every startup page should have some essential components. These are mentioned below.
Startups often have innovative solutions to problems. Startup pages should clearly explain what you offer and why it's valuable to your target audience.
A Compelling headline, sub headline, and benefits/features of your products are part of this.
The landing page of Perfect Keto can be a good idea for designing your startup landing page. From their headline to sub headline, they provide a very clear and concise copy for their products.
Motivated audience need to know what is the next thing they can do. Call to action or CTA is your way of guiding them to it. This can be signing up for a newsletter or trial or purchasing your product.
Every startup landing page needs to have a clear and compelling CTA. It is usually a button with an interesting copy on it.
For instance, if you're offering a free software trial, your CTA could be like: "Start your free trial now." As an eCommerce site, Perfect Keto has its CTA "Shop Now" in the right placement.
You can jazz it up a little by writing unconventional CTA copy to stand out like Full Bundle or Clear Voice. However, be careful not to overdo it, otherwise visitors can misinterpret your core offer.
CTAs are helpful in prompting visitors to take the next step. It can be the difference between you making big bucks and failing to survive in the market!
Visually appealing images, graphics, or videos are great tools to capture visitors' attention. These elements can showcase your product or service better than any written description. It'll also enhance the context of your value proposition as well.
For example, if you're a fashion startup, use high-quality images of your clothing line, worn by models to demonstrate style and quality.
Perfect Keto kept its landing page very simple yet visually captivating, with high-quality pictures of products.
For a startup, keeping your landing page design clean and clutter-free is the best thing to do.
In such a way, your visitors can easily navigate and understand the info presented.
Again, a perfect example is Perfect Keto. A clean and easy-to-navigate landing page for the visitors.
This one is very important if you want to be the best startup landing page. As the percentage of internet users on mobile devices is growing favorably, startup pages must be mobile responsive.
As screen sizes change, the layout should be adjusted with ease. All features should be accessible on a mobile.
For example, as a responsive page, the mobile view of Perfect Keto's landing is like below:
You might not have social proof elements such as testimonials, reviews, or case studies for a startup landing page to build trust with potential customers.
In such cases, you can use your social media testimonials, like follower counts, number of social media shares, likes or even positive comments, etc.
For example, if your startup is active on social media and has quite a good following, you can show that on your website to show that people are interested in what you're doing and showcase it as their trust in your product and brand.
Forms on startup pages, specifically if they're for lead generation, help gather details from interested visitors. So, depending on your business goals and strategy, you may add form in your startup landing page.
Let's look at a few startup landing pages and what makes them effective:
Canva's landing page impresses with its colorful and eye-catchy design.
It greatly uses white space, which helps highlight the content and CTAs and complements the vibrant colors used.
Slack's page is simple and clear, with its bold headline and sub headline explaining how Slack helps teams communicate better. As visual asset, they have used clear images of their product which grabs your attention right away. They have also added not one but multiple CTAs that are easy to find. Overall, the landing page has a very effective design for conversion.
Another impressive landing page is AiSight's, which uses images to show how the product works, making it easier for users to understand. It also has multiple CTAs, is easy to find, and prompts visitors to sign up for a free trial.
The best part is that it has its "How it Works" section that helps visitors understand its service.
While it clearly features success stories, it also has a separate section of testimonials from its clients.
Another simple yet effective landing page sample for a startup can be ClickUp. Like the examples above, it has a minimalist design with a clear value proposition and CTA.
They have showcased their product features in the hero section, giving visitors a real life feel of the product usage. This makes their page likeable to everyone.
Instead of using a single color, they have selected a gradient based on recent trends and contrasted it perfectly with the light background.
Additionally, the landing page has a vibrant social proof section which works in their favor. Have a look.
We have almost covered everything you need to master the art of designing a stunning startup landing page. Let's end with some tips and tricks so that you can design the best startup landing page.
A landing page for startups can be very helpful in attracting and converting visitors into customers. You just need to put some effort into creating it with the essential features and make it effective. And Stymix can be your partner for creating the perfect landing page for your startup. Talk to us!
