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Landing pages in online marketing quietly but effectively convert visitors into customers. But to ensure your landing page is doing its job efficiently, you need to follow best practices for landing pages.
Are you wondering if your website really needs a landing page? Well, stick around till the end of this blog to find out.
Make sure your landing page doesn't just exist but excels. So, what makes a great landing page? Here are some best practices and tips for landing pages:
The headline is the first thing you see on a landing page. It should quickly and clearly tell visitors what they can expect from the page. Keep it under 20 words for maximum impact.
Grab attention instantly by placing your headline, unique value proposition, and call-to-action above the fold. Make sure vital elements are visible without the need to scroll.
A headline might say "Unlock Exclusive Savings: Limited Time Offer!" for instance. Or, "Get 50% Off Your First Purchase!" This notifies visitors of their exclusive discount.
Meet the expectations that people have when they click on your advertisement.
Website visitors look for specific information or solutions to their needs. Your landing page should fulfill those expectations by echoing the message from your ads.
Maintain consistency between your ads and landing page. So that your visitors feel reassured that they've landed in the right place based on the message they clicked on.
For example, if your ad says, "50% Off All Products Today Only," your landing page should also say something like, "Huge Sale: Get 50% Off Everything Today!"
In this way, people are more likely to stay if they feel they're in the right place.
Don't just tell people how great your offering is - show them!
People want to see what they're getting before they make a decision. You need to show visitors what to expect if they decide to use your good or service.
By showing how your products or services work in action, you're giving visitors a taste of what's possible. It makes it easier for them to picture themselves using your product or service.
For example, if you're selling a fitness app, include images or short video clips of people using the app and getting results.
The landing page of Apple Fitness+ can be a best practice sample. They not only keep their headlines clear and concise but also have short clips to make their app visually effective.
Imagine entering a store and seeing a completely different logo than what you saw in their ads. It would feel confusing, right? That's why it's important to keep your landing page aligned with your brand.
Your brand is like your personality. So, make sure your landing page reflects that personality. Use the same colors, fonts, and imagery that you use in your other marketing materials.
For example, if your brand is known for its sleek and modern aesthetic, your landing page should reflect that. Using clean lines, bold fonts, and minimalistic design that creates a cohesive look and feel.
While building a landing page, less is often more. Visitors have short attention spans, so you need to capture their interest quickly and keep them engaged.
Instead of bombarding visitors with paragraphs of text, focus on giving your message concisely and productively. Keep only the informative copy, and use bullet points to convey your key points effectively.
For example, rather than describing every feature of your product in detail, highlight the most compelling benefits in short chunks or bullet points.
Keep all the distractions away to create great landing pages.
When visitors land on your landing page, you want them to focus on one thing: taking action. So, minimize distractions that could divert their attention away from your conversion goal.
For example, if you're promoting a webinar registration, your landing page should focus solely on convincing visitors to sign up.
Make sure vital elements are visible without the need to scroll. It's helpful for better website landing page optimization.
Your landing page's main objective is to turn visitors into leads or customers. So, you must have conversion-optimized landing pages. To achieve this, keep the conversion process as simple as possible.
For example, if you're offering a streaming service, your CTA could say something just like Netflix. It has the perfect landing page that will easily grab the attention of visitors to subscribe.
A good landing page should have a strong CTA (call-to-action)
CTA is the guidepost that directs visitors toward the next step. So, always keep a strong and compelling CTA on top landing pages.
Whatever action you want visitors to take—subscribing to a newsletter, making a purchase, or requesting a quote—your call to action (CTA) should make it obvious.
For example, instead of saying just "Submit," try "Get Started Now" or "Claim Your Free Trial." These not only tell visitors what to do but also highlight the value they'll receive by taking action.
When building a landing page, design it for the right device.
Some use big computers with large screens, while others prefer small phones they can carry around. So, when you design a landing page, you must ensure it looks good on all these devices.
Imagine someone trying to visit your landing page on their phone, but the page looks all squished up and messy. They might get frustrated and leave without even checking out your offer!
So, consider the devices too in optimizing landing page.
Keep enough whitespace on your landing page and lead your visitors with essential content.
When visitors land on your page, they should feel welcomed, not overwhelmed. Instead of cramming things together, give your elements some space to spread out.
For example, if you're highlighting your new product or service, use enough —whitespace— to separate each benefit and make them easy to read.
Add short videos to your landing page to make them more engaging. It's also another way to increase conversion rates.
Research shows that having short videos on top landing pages is very effective. It can make people more likely to buy something or spend more time on your site.
Adding a short clip on your landing page can help you quickly capture visitors' attention. That's because videos are more fun and easier to watch than reading a lot of text.
For example, if you're selling a new gadget, you could make a quick video showing how it works and why it's awesome.
Or, if you're offering a service, you could have a video of happy customers talking about how great your service is.
Increase visitors using social proofs on your landing page.
Social proofs are conversion catalysts. They can come in many forms, like testimonials, reviews, or ratings from customers or influencers. But at the same time, it's important to focus on authenticity.
For instance, you might feature a quote from a customer who loves how your product solved their problem. Or, if your product has won awards or been featured in the media, showcase those accomplishments on your landing page.
Take a moment to thank your visitors.
Showing appreciation can go a long way, even on your landing page. After a visitor completes a desired action, you can redirect them to a page or a popup that says, "Thank You."
This not only confirms to the visitor that their action was successful but also expresses your appreciation for their participation.
For example, if someone makes a purchase, you can redirect them to a page that says, "Thank You for Your Order!"
To take it a step further, you could offer them a small reward, like a discount on their next purchase or a freebie with their order.
Test your landing page's elements and design it with the best ones.
A/B Testing is one of the best practices for landing pages. It's a smart way to fine-tune your landing page and boost its effectiveness.
By testing different elements like headlines, images, or button colors, you can learn what resonates best with your audience.
Let's say you create two different versions of your landing page—one with a blue button and one with a green button. Then, collect the data of a group of visitors and see which one gets more clicks.
For instance, you might find that changing the wording of your CTA button leads to more conversions. Or, you might discover that a different image performs better at grabbing attention.
Try out some of the best landing page templates and save your time and effort.
Creating a landing page from scratch can feel like starting from a blank canvas. It's exciting, but it can also be daunting, especially if you've just started out.
Instead of figuring out how to design everything on your own, you can choose a template. They are the ready-made designs that already have everything set up for you.
Templates that come in all kinds of styles and layouts. You can find hundreds of templates of conversion optimized landing pages.
Now we know what makes a great landing page. But the question is, do you really need a landing page for your sites? The answer depends on the type of website.
In today's digital world, having a landing page is like having a storefront for your online business. It's a dedicated space where you can showcase your products or services, capture leads, and drive conversions. Landing pages act as your virtual salesperson. It can guide visitors through the buying process and persuade them to take action. Without a well-designed landing page, you might miss opportunities to interact with your audience and increase sales.
However, not every website needs a landing page. It all depends on your goals and what you're trying to achieve. So when your website needs a landing page, you should add one.
By implementing these landing page best practices, you can create top-notch landing pages that convert visitors into customers. Remember, optimization is an ongoing process. Try these landing page design tips. Don't hesitate to experiment and iterate based on data and feedback.
